About Us - InfoConnect a a Glance - InfoConnect Brand
| The InfoConnect Brand |
| Tagline The Information & Content Management Experts Brand Vision To be a global information and content management solutions provider Brand Mission Enabling efficiency in organizations to anticipate, react and execute ahead of competition Brand Value Quality, Reliability, Security, Swift Brand Positioning The Information & Content Management Experts Brand Personality Innovative, Simple, Powerful Brand Promise Satisfying your information and content management needs |
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| The brand InfoConnect is derived from the combination of two words “Info” and “Connect” – which sequentially is an abbreviation for “Information” and “Connection”. As InfoConnect main line of business pertains to ICM solutions, the word combined “InfoConnect” represents the “connection” of the two words – which complements and subconsciously illustrates the main benefit of utilizing an ICM solution. By using an ICM solution, an organization is able to connect people, process and information across departments, organizations and geographies. The InfoConnect logo which is designed to simply depict the company name represents simplicity in the organization and its solution offerings; as most non-IT related prospects believe that ICM solutions might take too long to implement and to be a little too ‘complicated’ for their cup of tea. The logo is also designed to in bold alphabets to represent our strong, firm belief and commitment to our prospects, clients and partners. Moreover, the colour red exemplifies our passion in delivering ICM solutions that meets our clients and partners organizational needs. All InfoConnect marketing materials are branded also in a wave concept to show the waves of information and integration of one another (through its entwining design) using our solutions – which are all complementary to one another. | |
