How Information and Content Management has changed the insurance industry

Over the years, the insurance industry has taken many swings at transforming companies from the ground up. The industry is important to the economy and has evolved over time to meet clients’ wants; rising competition and restrictions are only two examples. Therefore, insurers are seeking ways to integrate technology more effectively, as the transition will offer up new opportunities for profitable growth and help them achieve high performance in a competitive business. 

Because the product is digital and insurance companies acquire, develop, and utilize huge volumes of data, Information and Content Management (ICM) solutions are critical for enterprises in the insurance industry. Insurers are rapidly gaining an advantage by depending on data and utilizing unstructured data.

Insurance companies can use content services to better handle scanned paper documents, faxes, print streams, application files, electronic forms, web content, multi-media files, client communications, and emails, all within the context of core system screens and business processes.

Why ICM solutions are important to insurers

Insurance firms can optimize document workflow, effectively manage material, and maintain compliance with all requirements thanks to ICM solutions. Meanwhile, personnel can focus on customer support, account management, and other more personalized needs.

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It is critical for insurers to see complete consumer information when processing a new policy or claim. ICM solutions fill the void by providing extensive and customized platforms for data gathering, case management, document management, secure file sharing, and workflows that interface with key business applications.

It will be difficult for insurers using outdated systems to keep up with the opportunities afforded by digital data. In the coming years, top-performing agencies will be known for their use of ICM solutions.

How the Covid-19 pandemic has affected the industry

Any insurance agent can attest to how difficult it is to persuade potential clients of the importance of risk protection. The Covid-19 pandemic has made sure they shouldn’t have to convince people as much in the future. The pandemic has brought attention to the dangers of onsite interactions during the spread of a communicable disease, the financial impact of shutdowns, and the need for workplace and legislative reform.

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Disruption has also brought opportunity to the property and casualty industry. As insurers pivot toward the future, the pandemic has accelerated digitalization and forced industries to look beyond long-standing processes, allowing them to improve service offerings and customer experience.

A strong emergence is to be expected from this industry parallel to the travel insurance industry, in which consumers were also negatively affected by the pandemic. Travel insurance will also continue to increase in popularity as clients seek peace of mind when planning their journeys. 

How the insurance sector has changed over time

The insurance business has contributed to economic progress and enhanced it on both a micro and macro level since its inception. Individuals who need to manage risk on all fronts – personal, health, and financial well-being – have changed the business to meet their needs.

Today’s insurance scenario is defined by the convergence of three technologies: cloud, mobility, and advanced analytics. Hailed as a game-changing strategy, insurance companies are attempting to transform their digital banking by focusing on two essential principles. 

The first principle entails the redefinition of the business model along with their core competencies. Following this step is creating multi-channel consumer relationships based on real-time data. Placing emphasis on these principles, insurers must have the innate capacity to react to the changing market and competition through complicated apps, analytics, and an effective ICM solution that can support and establish new client interactions while mitigating risks and fraud. 


Now that you have better knowledge of ICM solutions and their relationship with the insurance industry, we can help you get started on the digital financial transition with the correct strategy, implementation plan, and working model that corresponds with your company goals. Once you have the appropriate assets in place, InfoConnect’s ICM insurance solution may help your financial institution shape up and embark on the path to high performance. To learn more, click here to schedule a session with one of our experts today!


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