omnichannel

3 ways to Optimize your omnichannel Customer Communications

1) Use business data to drive Customer Experience Customers must be treated and communicated with in a seamless and controlled manner, regardless of where they are on their journey, to give them the impression that the organisation talks with a single voice.  Salesforce and other CRM systems deliver organised data about clients. Platforms for commerce …

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Customer Communications: Building a Successful Omnichannel Solution

Customer communication is an important part of any company’s strategy. Organizations of all sizes and industries understand the need of staying in touch with customers in order to increase loyalty and encourage repeat purchases. Companies send an average of 22 customer messages every month to each consumer. However, the times are changing. Companies are shifting …

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